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Thursday, November 22, 2012

Free SEO Tips For Traffic Generation

Affordable SEO is of extreme importance in quality traffic generation. The right kind of traffic from the right kind of sources can do wonders for your business. Click-through traffic, while okay for some bonus “cold market,” can’t be relied upon solely for making any reasonable amount of profits from your business. You need targeted traffic for that purpose, people who know why they’re on your site, people who actually have the potential of turning into customers.

Search Engine Friendly Product Pages

When people search for a product that your website may be offering, they type in certain “keywords” on a search engine, and they usually click on one of the links that’s displayed in the top 10 search results. So the idea is to get the search engines to like your website so much that they rank or list it in one of the top 10 positions. This is one method for obtaining free advertising and generating traffic to your website.

Make sure your website is optimized for those keywords – not just on the home page but, the rest of the pages in your site too should also be rich in those keywords. Moreover, “rich in keywords” doesn’t mean that you simply “stuff” your webpages with keywords, disregarding the vocabulary, grammar, and the overall content of the pages completely. If you do that, forget about traffic generation. You can rest assured that Google (and all the other search engines) will throw you off their grid completely.

Link Exchanges

Another good means of obtaining search engine love, is by acquiring numerous back links to your website. But here’s the catch. If you’re looking for back links simply for the purpose of additional traffic generation, that’s okay – you can go ahead and exchange links with anyone and everyone However, if you’re trying to increase your rankings with the search engines, you must ensure that those back links come from a high ranking pages – “pages” not “websites”.

For example, if you decide to exchange links with a website having a Google rank of say 5, but the webmaster of that site adds your URL on one of his obscure pages, having a rank of 0, it doesn’t do you any good in terms of obtaining a better page rank with any of the search engines. In fact, I doubt that it would help in traffic generation either.

An un-ranked page would hardly have any traffic of its own that can be directed towards you. Keep this in mind. While there are professional SEO services available, many people can’t afford them – at least initially. Once they begin earning enough revenue from their marketing efforts, paying for a company to take care of their SEO tasks will become a much more feasible option for them to explore.

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